Supporting Prime Minister Narendra Modi’s goal of Atmanirbharta, Amul has launched under brand name Janmay farm fresh range of edible oils – one of the major food items being consumed in Indian households and food industry.
The country is dependent on imported oils with around 65% of oils consumed is imported oils as the trend is skewed towards refined oils. Indigenous oils like Groundnut oil, Mustard oil contribute around 25% of total oil consumption in India, says a press release.
3.6 million milk producers of GCMMF are also farmers and some of whom cultivate oil seeds like Groundnut, Cottonseed, Mustard etc in Gujarat. The Amul initiative will provide stable and remunerative prices to edible oilseed growers of Gujarat.
Janmay means “newly born” or “fresh and Amul is intending to employ its huge network of farmers to produce oilseeds on a large scale so that the dependence on import is taken care of.
Currently India is importing 65% of the total demand of edible oil. It is important to note that India had liberalized edible oils imports despite having 90%+ self-sufficiency in the 1990’s at the cost of domestic producers.
Because of such a policy, India is the world’s largest importer of edible oils spending around Rs. 75,000 crores annually on foreign exchange on imports.
The Janmay oil range includes Groundnut oil, Cottonseed oil, Sunflower oil, Mustard oil & Soybean oil in 1 ltr pouch, 5 ltr jar and 15 kg tin packing and.
Products are being packed at a new & modern plant near Panalpur, North Gujarat. The Janmay oil would be available in Gujarat & Rajasthan markets initially.
Given its impressive track records, experts opine that the Amul Federation can easily do the job. They point out that GCMMF has been achieving a Compound Annual Growth Rate (CAGR) of more than 17% since the last 10 years because of higher milk procurement, continuous expansion in terms of adding new markets, launching of new products and adding new milk processing capacities across India.
The provisional unduplicated group turnover of Amul Federation and its 18-member unions has crossed Rs. 50,000 crore which is also 17% higher than the last year, people of know of things say.
The Amul Federation has a farmer member strength of more than 36 lakh across 18,700 villages of Gujarat and that it has achieved remarkable turnover despite adverse market conditions at the national and international levels, further strengthening the confidence that “Amul can do it”.