KRIBHCO organised a two-day marketing workshop, bringing together state marketing teams and senior officials to review ongoing initiatives and chart a strategic roadmap for the next five years.
The workshop was led by Managing Director S. S. Yadav, along with Manish Kumar, Director (Finance & Marketing), and the marketing team from the head office.
The deliberations focused on strengthening marketing functions, embracing emerging technologies and improving operational efficiency through collective brainstorming and knowledge-sharing.
Participants reviewed existing priorities and explored new opportunities to make KRIBHCO’s marketing operations more effective and responsive to farmers’ needs. The discussions also emphasised aligning strategies across states to ensure better coordination and consistent implementation of initiatives.
The workshop sought to build a forward-looking marketing approach that combines innovation, technology and operational excellence while supporting farmers and contributing to KRIBHCO’s sustainable growth over the coming years.
