Jayen Mehta, Managing Director of the Gujarat Co-operative Milk Marketing Federation (GCMMF), which owns the Amul brand, has been nominated to the India Brand Equity Foundation (IBEF) board.
This appointment reflects IBEF’s commitment to strengthening Brand India through diverse industry representation.
India Brand Equity Foundation (IBEF) works under the Government of India. It is an initiative set up by the Department for Promotion of Industry and Internal Trade (DPIIT), which is part of the Ministry of Commerce and Industry.
IBEF’s mandate is to promote and create awareness of “Brand India” in international markets and provide authentic information about Indian industries, exports, and investment opportunities.
According to recent reports from IBEF, India’s smartphone exports rose 39% year-on-year in August 2025, with shipments to the United States doubling. Festival season e-commerce sales also increased by 23-25% following GST cuts on key categories, driving record demand across premium electronics, fashion, and home products.
