India’s beloved dairy brand, Amul, prepares to celebrate its 50th anniversary in grand style. The Gujarat Cooperative Milk Marketing Federation (GCMMF), the force behind Amul, will hold its Golden Jubilee celebrations on February 22nd, 2024, at the iconic Narendra Modi Stadium in Ahmedabad.
The event promises to be a landmark occasion, drawing dignitaries like Prime Minister Narendra Modi and Union Minister Amit Shah, alongside representatives from milk cooperatives and state federations across India.
Founded in 1973, GCMMF took root in the wake of the White Revolution, empowering Gujarat’s milk producers with control over their product’s marketing. This visionary move created a model of cooperative success, ensuring fair prices for farmers while offering high-quality dairy products to consumers.
Today, GCMMF boasts a turnover of over Rs 72,000 crore, making it the world’s largest dairy cooperative and a key player in India’s food FMCG sector.
The Golden Jubilee celebrations are a testament to this remarkable journey. As Prime Minister Modi himself noted, the event highlights “the power of unity, resilience, and cooperation.”
From its humble beginnings with 26 village cooperatives and 247 liters of milk per day, GCMMF now represents 36 lakh farmers across 18,600 villages, processing an average of 270 lakh liters of milk daily. Its extensive network of 98 dairy plants and robust distribution system ensures Amul products reach millions of households across India.
But the celebrations go beyond mere numbers. The event aims to showcase the transformative impact of GCMMF on rural livelihoods, women’s empowerment, and social development.
From providing farmers with veterinary care and education to supporting rural infrastructure and education initiatives, GCMMF has truly served as a catalyst for positive change.
The Golden Jubilee is an opportunity not only to celebrate the past but also to chart the course for the future.
As GCMMF embarks on its next chapter, it vows to continue its commitment to farmers, innovation, and sustainability. With a focus on expanding its reach and diversifying its product portfolio, Amul aims to remain a household name for generations to come.
The Amul Golden Jubilee is more than just a celebration; it’s a reminder of the power of collective action and the enduring legacy of cooperation in shaping a brighter future, said a top official of GCMMF.