Today, 3.6 million dairy farmers of Gujarat celebrate the golden jubilee of Gujarat Cooperative Milk Marketing Federation (GCMMF). Founded in 1973, the GCMMF is India’s largest food FMCG organization with a turnover of Rs 72000 Crores ($9 Billion) by marketing Amul and Sagar brands in India.
Tweeting on this occasion former GCMMF M.D R S Sodhi who made way for Jayen Mehta last year wrote “I feel the reason for the success of GCMMF(Amul) on 50th foundation day, is Consistency in leadership and purity of organisation. DNA.”
Sodhi also posted a pic saying “Below rare pic of first 3 MDs —Late Dr V Kurien 1972-83, Late Sh JJ Baxi 1983-1996, Sh BM Vyas 1996 -2010, RS Sodhi 2010-2023 and J Mehta 2023……”
Several netizens reacted to the post with one of them saying “Beautiful. I had the pleasure of interacting with all 3 of them in the pic. The people at the helm have to be passionate to really look after the producers, consumers and employees – to be successful. It is not for those who want to go for corporate careers with a cushy 9-5 job.”
Another one saw merit in the state’s farmers as he wrote “Gujarati farmers have a knack for spotting and retaining the right talent”. Attempt to contact MD of GCMMF Jayen Mehta Monday morning to know about the details of celebrations could not succeed.
However, this financial year Amul registered a provisional turnover of Rs. 55,055 Crores for the financial year 2022-23 which ended on 31st March 2023. The GCMMF turnover growth of 18.5% which is largely due to demand for branded consumer products.
With a focus of increasing our distribution across top 400 towns in terms of population, GCMMF is increasing its network of 82 branch and warehouse infrastructure to more than 100 in 2023-24 while also increasing the distributors and retail universe in these towns, it added.
The 18-member Unions of GCMMF with farmer member strength of more than 36 lakhs across 18,600 villages of Gujarat are procuring on an average 270 Lakhs litres of milk per day. To meet milk and milk product demand in major metros of India, the member unions of GCMMF have set up a network of 98 dairy plants.
GCMMF ranks 8th among the top 20 dairy companies in world in terms of milk processing as per International Farm Comparison Network (IFCN) and Amul is also the strongest dairy brand as per Brand Finance 2022 report, UK and as well as annually distributes 2,000 crores packs of products across India.
GCMMF is investing in new products categories such as Organic Foods, High Protein Products, Probiotic range, Fresh Sweets as each product category will help ensure our future generations of consumers will be nourished with goodness of healthy and tasty products. Each of these product categories will help Amul transition from India’s largest dairy brand to India’s largest Food and Beverages FMCG company.
In order to cater to evolving international taste buds of consumers, GCMMF launched its 1st International Ice Cream Lounge in Pune wherein special 13 flavours of ice cream can be experienced, each flavour representing a country of its origin. This model will be replicated across all major cities and airports.