Sahara to take on Amul

In an ambitious plan Sahara India announced to emerge number one player in dairy production with largest number of cattle-heads, biggest amount of land bank and production of dairy products on unprecedented scale unbeatable by any one.

The company will start selling milk and milk products from 2013 and could be a serious challenger for Anand based Amul.

Sahara chief Subrato Rai says his company would be doing the largest milk business in the country. The company will start selling milk and milk products from 2013.

Sahara India would supply quality milk at a reasonable price. The company intends acquiring land in UP and MP soon.

We plan to produce 50 lakh tonnes of milk — the largest in the country,” Managing Worker and Chairman Sahara India Pariwar told reporters in Lucknow.

He said pure milk would be made available to the public from his dairy and for this 9,000 acres would be acquired near Muzaffarnagar in Uttar Pradesh besides land in Madhya Pradesh.

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