In a prestigious survey Amul has emerged as leader in Food and Beverage sector in India. With 5 Gujarat based brands featuring among India’s Most Trusted Brands, Gujarat has one more reason to be proud.
Amul debuts the Gujarat list at All-India 57th rank, leading the Food & Beverage sector countrywide among the 23 contenders in the F&B list in the “The Brand Trust Report, India Study-2011.” The other Ahmedabad-based brands include the 94th ranked Arrow from Arvind Mills, 130th ranked Vimal, Nirma at the 146th and the 148th ranked Zatak from Paras Pharma Ltd.
Coming close on the success of the Vibrant Gujarat Summit, the findings show the growing might of the Gujarat brand as it makes its way into Indian hearts.
The revelations were a result of a study, published by Trust Research Advisory, a leading research organization dedicated to understanding and simplifying concepts related to Trust.
The study is compiled into a 116-page report titled “The Brand Trust Report, India Study, 2011” and was launched at a ceremony in Mumbai, recently.
Mr. R. S. Sodhi, the MD of Amul GCMMF Ltd, is quoted in the report as saying: “Since 1956, several generations of Indian consumers have grown up with the brand and Amul has been an integral part of their daily lives.
Awareness about the organizational dimension of brand Amul; its role in unleashing socio-economic revolution in rural India; its perceived contribution to nation-building; has also served to enhance our brand image among consumers.