Amul has been adjudged the world’s strongest dairy brand by the Brand Finance Food and Drink Report 2023, say media reports.
The report prepared by UK based Brand Finance does this comparative ranking for food, dairy, and non-alcoholic beverage brands.
Annexing the second strongest rank in food brands is another feather in Amul’s cap.
In his reaction to this development Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets the Amul brand said the achievement is entirely due to the hard work and dedication of the 36 lakh dairy farmer members of the Amul family.