Addressing a recent summit organized by Indian Institute of Packaging R.S. Sodhi, MD Gujarat Cooperative Milk Marketing Federation, said plastic pouches mark a turning point in growing milk markets, reports plastic News.
“The availability of dairy products in smaller and affordable packs changes the whole market dynamics with product penetration reaching deeper in to lower middle class and rural areas of the country,” Sodhi said.
Sodhi said dairy products selling under brand name, Amul, are targeting doubling sales to 50,000 crore Indian rupees ($7.75 billion) by 2020, from the current 23,000 crore ($3.56 billion) in 2016, with an annual growth of 20 percent. The innovative packaging is fueling this growth, he added.
However, he warned against India trying to ape developed nations in packaging consumption without adequate recycling infrastructure.