Amul has strengthened its presence in global football by partnering with the Spanish National Football Team and extending its association with the Argentina Football Association (AFA) ahead of the FIFA World Cup 2026, media reports say.
Under the new agreement, Amul becomes the Official Regional Sponsor for India of the Spanish team, marking its first collaboration with the former world champions.
Simultaneously, the dairy cooperative has renewed its partnership with Argentina for a fourth consecutive year, continuing a relationship that began in 2022. As part of the extended tie-up, Amul plans to introduce player-themed products and fan merchandise linked to the Argentina team.
The brand has also released a special topical advertisement celebrating both partnerships, reinforcing its strategy of associating with major global sporting events and football powerhouses.
