Amul has paid tribute to Netflix’s recently released military series Operation Safed Sagar: The Untold Story of the Kargil War with its trademark topical artwork, cleverly titled “Operation Peela Butter”. The creative features illustrated Indian Air Force personnel against a mountainous backdrop with fighter aircraft, combining the dairy brand’s signature wit with a tribute to India’s air warriors.
The artwork carries Amul branding alongside the campaign title, continuing its long-running tradition of using topical advertisements to capture major national events and popular cultural moments.
Operation Safed Sagar premiered on Netflix on August 7 and revisits the Indian Air Force’s role in the 1999 Kargil War. The six-part series focuses on the Golden Arrows Squadron and the high-altitude aerial operation that became a crucial part of India’s military response during the conflict. Directed by Oni Sen, the series features Siddharth, Jimmy Shergill, Abhay Verma and Dia Mirza, among others.
