Financial Express reports GCMMF MD R.S.Sodhi said the dairy cooperative diverted its advertising budgets from general entertainment channels (GEC) to news channels owing to the higher consumption of these channels during the corona outbreak.
The cooperative has also re-released retro advertisements on Doordarshan every Sunday alongside the popular reruns of Ramayana and Mahabharat on the channel.
The MD claimed the retro ads have helped in creating a connect with consumers as well as establish brand recall amongst different age segments.
A source says GCMMF, has doubled its spends on marketing ads in March this year.