Amul has been announced as the Official Event Partner of the FIH Hockey World Cup 2026, strengthening the dairy cooperative brand’s association with global sporting events. The tournament is being jointly hosted by Belgium and the Netherlands from August 15 to 30, with 16 men’s and 16 women’s teams competing for the world titles.
Announcing the partnership, Amul said it was delighted to support the prestigious hockey event and wished every team and player success in the competition. The brand positioned milk as a natural source of energy and nutrition for athletes competing at the highest level.
The partnership gives Amul an international platform to connect its dairy cooperative identity with sport, fitness and healthy nutrition. The FIH has also confirmed Amul among the partners of the 2026 Hockey World Cup.
The World Cup brings together the world’s leading hockey nations across venues in Wavre, Belgium, and Amstelveen, Netherlands. The association marks another step in Amul’s efforts to strengthen its global brand presence while promoting the nutritional value of milk.
