Media reports say Mobile wallet company MobiKwik, has closed a deal with Amul down to promote digitalization at their retail outlets. A joint statement issued said, 20 percent of transactions would go digital.
Amul has over 7,000 outlets and retails at over three lakh multi brand outlets.
“In today’s less cash economy , through this pan India initiative we shall be accepting payments with MobiKwik wallet, from our millions of consumers to our more than three lakh retailers and 7,000 dealers of milk and dairy products,” R S Sodhi, Managing Director of Amul said.
‘This will help us provide remunerative and quick returns to our 3.6 millions farmers or milk producers whose livelihood depends upon the sale of milk to the Amul cooperative structure,” Sodhi added.
MobiKwik aims to claim a slice of the Rs 80,000 crore organised dairy market, in the country.