Amul’s latest advertisement, titled “Send Them Pakking,” cleverly salutes India’s precision strikes during Operation Sindoor. Featuring Wing Commander Vyomika Singh and Colonel Sofiya Qureshi—who led the military briefing—the topical showcases the brand’s iconic blue-haired girl saluting the officers, with fighter jets in the backdrop.
The pun on “Pak” (Pakistan) resonated with social media users, earning praise for its patriotic and timely message.
Operation Sindoor targeted nine terror hubs across Pakistan and PoJK in response to the April 22 Pahalgam terror attack. India thwarted retaliatory missile and drone strikes, enforced blackouts along border cities, and engaged in fierce cross-border exchanges along the LoC.
