Beating a turbulent economic scenario the largest fertilizer cooperative IFFCO achieved more than the budgeted profit. In the financial year 2016-17 ending March 31, a press release from the cooperative giant says the profit is projected to be over Rs 1000 crore.
Lauding his team IFFCO MD Dr U S Awasthi said “50 years ago IFFCO was born to become the harbinger of change for a ‘young’ Indian economy. From being ‘born out of change’ to becoming ‘a change agent’ we have traversed through many crests and troughs. The secret behind this has always been adaptability. “
Explaining adaptability MD cautions “Adaptability not only in terms of the best technology or the best organizational practices. But adaptability to the larger socio-political-economic environment in which we operate. “
Seeing an opportunity to go digital in the wake of demonetization Awasthi lauds Prime Minister Narendra Modi for his brave decision. “We at IFFCO took this bold step in our stride and were quick to adapt ourselves to this new order. “
“We did our level best and ensured that fertilisers are made available to the farmers across the country even if it entails giving it out on credit! Since then we have made the facility of digital transaction available at all our outlets and are even educating farmers about its benefits,” Awasthi said.
If the MD congratulated the sales team for their performance he also cautioned them to remain alert to changes. “I would admit that we had bigger expectations from the marketing team” he said.
IFFCO MD took this opportunity to thank IFFCO Board led by B S Nakai for their continual support and direction. He also thanked the employees of IFFCO. He did not forget to thank govt and media for their support.