There is huge scope for IFFCO Kisan Sanchar in Bhandara district of Maharashtra as farmers are openly being charged with Rs 850 as yearly subscription to a SMS service that sends alerts about farm produce prices, weather etc, while giving them farm loans.
Some nationalized and rural banks are reportedly charging farmers.
About 5,900 farmers have availed Rs 20 crores from Wainganga Krishna Gramin Bank. WKGB reportedly charged some farmers Rs 850 in each farm loan to start the SMS service by Reuters Market Light.
RML,a multinational company gives daily information on cell phone to farmers about market rates of agriculture produce, weather forecasts and time to time advice for better yields.
Iffco Kisan Sanchar empowers farmers and people living in rural India with pertinent and high quality information and services, through affordable communication network, in a sustainable manner. Recently even US President Obama praised the idea of Iffco Kisan Sanchar and it also won Coffey International Award in UK.