Buoyed by the success of its Haldi doodh, Amul has launched two more immunity booster beverages for the first time anywhere in the world: Ginger Doodh (Ginger latte) and Tulsi Doodh (Tulsi latte), reads a press note from the dairy co-operative titan.
These drinks contain real ginger and Tulsi blended with milk. Tulsi or Holy Basil is considered sacred, and rightly so, owing to its diverse healing properties. It has anti-microbial and anti-allergic properties, so it is extremely useful for treating bacterial and fungal infections as well as immunological disorders like allergies and asthma, claims GCMMF.
Similarly, Ginger is used widely in Ayurveda. Traditional ayurvedic texts recommend ginger for therapeutic use for joint discomfort; for motion or airsickness; and for clearing the microcirculatory channels to facilitate better absorption of nutrients and better elimination of wastes.
Once these superfoods i.e Ginger and Tulsi are combined with the goodness of Amul milk, their overall health value increases manifold. So, the first of its kind ready to drink beverages loaded with ayurvedic properties is now available in the market. These drinks can be consumed regularly by any age group at any hour of the day, claims the release.
They come at a price of just Rs 25 for 125mL easy-open-end can. The packs have a shelf life of 6 months at room temperature.
Amul, the largest food company in India, has for years ensured that consumers eat healthy and hygienically packed products. This has made Amul milk and milk products synonymous with health in Indian families.
While Amul has a wide range of products that cater to everyday requirements of out of home and in-house consumption, beverages make for a very interesting category. Despite immense competition in the ready to drink beverage category Amul maintains leadership position by offering value added milk drinks in a variety of flavours, packaging, pack sizes, and price points.
Amul’s impressive portfolio comprises of categories such as flavoured milk, cold coffee, milkshakes, smoothies, energy drink, traditional drinks like Kadhai doodh, jaggery based Gur doodh, Ayurvedic Memory milk, malt drink, dairy based mocktails, cultured drinks like Buttermilk and lassi, fruit drinks etc.
In order to send out the message of immunity milk, the company has also launched a nationwide TV and print media campaign. Available at all Amul parlors and retail counters, consumers can forever enjoy Amul Ginger doodh and Amul Tulsi doodh as their daily dose of immunity.
These new products are being packed at state-of-the-art manufacturing plants in West and North India having production capacity of 2,00,000 packs per day.
Amul is also ready with a range of more such natural and healthy drinks like Ashwagandha doodh, Honey doodh etc. that will soon be launched in the market, says the projections of the co-op.