The Amul dairy co-operative movement which started in 1946 with only two village level milk cooperative societies,
collecting just 247 litres of milk per day, has today transformed into a US$ 2 Billion organization.
Talking to Indiancooperative.com, Parthi Bhai Bhatol, Chairman of GCMMF said that we have crossed the 2 billion dollar sales turnover mark. During the financial year 2010-11, GCMMF registered a growth of 22.1% and achieved a turnover of Rs 9774 crore.
On 21st June 2011, the 37th Annual General Meeting of GCMMF took place and results were declared.
Mr Bhatol was happy because in just four more years another one billion dollar was added to its turnover. GCMMF plans to achieve turnover of Rs 12,000 crores in the year 2011-12.
Retailing continues to be an important strategic thrust area for our Federation. During the year 2010-11, 1000 new Amul Parlours have been added, taking the total strength to 6000, thus reinforcing the wide popularity of the concept, said the Chairman.
Federation has done remarkably well in most of the value-added consumer packs. Amul Butter has also shown an impressive value growth of 26%. Sales of Amul Milk in pouches have grown by 34% in value terms.
Sales in Amul Processed Cheese have shown consistent and very impressive growth of 29%. Amul beverage range including Flavoured milk, Buttermilk and Lassee has shown an impressive growth of 28 per cent in value terms over the last year. Sales of Amul Masti Dahi grew by 39%.
We managed to achieve 13.7 per cent value growth in Amul Ice cream, despite intense competition in this category. We remain No. 1 Ice-cream brand in India, leaving a wide gap with the nearest competitor, said Mr Bhatol to Indiancooperative.com
In the field of distribution, Mr Bhatol said that we have not lagged behind. We have already started 30 super distributors
across 8 states, covering 520 smaller towns. In the year 2011-12, we plan to increase the number of super distributors to 150 and cover as many as 3000 small towns.
GCMMF supported the milk producers of Bhavnagar, Amreli, Junagadh and Kachchh districts to organise their own cooperative milk unions and co-operative societies at village level.
Mr Bhatol said that during the year 2010-11, our exports has achieved turnover of Rs. 98 Crores. This had been achieved in spite of ban by Govt. of India on exports of milk powder since February 2011.
While our journey through the last sixty five years has been fruitful as well as eventful, we foresee and anticipate, a series of exciting challenges on the road ahead. Apart from being the world’s largest milk producing nation, India is also the largest consumer of milk and milk products in the world, since milk has always been an integral part of our tradition and culture, said Mr Bhatol
Although we have a commanding 25% share of the organised dairy sector in India, the organised sector itself accounts for less than 20% of total dairy consumption within our country. This implies tremendous potential for growth at the expense of the unorganised sector, concluded Mr Bhatol
