The latest report from TRA has named Amul, dairy cooperative giant as India’s Most Attractive Food & Beverage (F&B) Brand out of a total of 177 brands listed in the Food & Beverage category.
TRA (Trust Research Advisory) is India’s leading brand Insights Company and the results are based on a primary survey conducted with 2505 consumer-influencers across 16 cities based on TRA’s proprietary matrix of 36 Brand Attractiveness Traits.
With Five Gujarat based brands featuring among India’s Most Attractive Brand List, Gujarat has one more reason to be proud of. AMUL, Arvind Mills, Ajantha Clocks, Nirma and Balaji have been featured in the list of India’s Top 200 Most Attractive Brands.
An iconic brand like Amul continues to retain dominant leadership position since the last 57 years because it stays alive based on the warm and pleasant experiences that millions of customers have with brand AMUL.
The CEO of Trust Research Advisory, Mr. N. Chandramouli commenting on the report said, “Gujarat is the land of the entrepreneur and currently occupies great recall amongst the people of India.”
India’s Most Attractive Brands is an annual report researched and published by TRA (Trust Research Advisory) on a globally owned, proprietary matrix of Attractiveness Quotient made up of 36 different brand traits. The primary research is carried out with 2505 consumer-influencers across 16 Indian cities.