The song ‘why this kolaveri di’ is the rage all over. Following the trend even the dairy major Amul has chosen to use the pop song in advertising its products.
In one of its ads, the dairy major’s symbol’ a little girl savoring a buttered bread ‘ has been shown doing so with the singer Dhanush.
It is a pic of them enjoying the flavour while recording the hit song. The ad is sure to attract people.
It is heartening to note that while the whole world is trying to encash on Kolavari mania, cooperatives do not lag behind. A parody of Kolarvai made in Pakistan on the lines of democracy..democracy ji” was an instant hit. Amul has tried the trick for its product with ‘Why This, Try This, Buy This’.
