According to Karnataka Milk Federation Chief G Somasekhara Reddy, his organisation has introduced new low fat milk with a trade name -Nandini good life on to the market.
It would sell for 4 rupees in 100 ml in a rectangular plastic pack. Nandini Goodlife would mainly be marketed in the southern states of Karnataka, Andhra Pradesh, Kerala and Tamil Nadu.
Priced at Rs 4 a pack, the product is expected to be a hit especially with the low income consumers both in cities and the countryside.