Chai or Chhanch? Kashmiri girl floors Shah with Amul’s marketing

Union Home Minister Amit Shah who also looks after the cooperative ministry was massively impressed when in a border area near Pakistan in J&K, a little girl offered him an Amul product.

“I had gone to see a bunker and without any program, I went to a nearby house where a small girl came out. I asked her can you offer us tea and she said what would you like -tea or Amul Chhanch?’, narrated Shah, lauding the successful sales and distribution efforts of Amul.

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