The Gujarat Cooperative Milk Marketing Federation (GCMMF), marketer of milk and milk products under the brand name of Amul, has decided to increase the milk prices by Rs 2 per litre in all India markets where Amul is marketing its fresh milk effective from 1st March’22, reads a press release issue by co-op titan.
In Ahmedabad and Saurashtra markets of Gujarat, the price of Amul Gold will be Rs. 30 per 500 ml, Amul Taaza will be Rs. 24 per 500 ml, and Amul Shakti will be at Rs. 27 per 500ml. The increase of Rs 2 per litre translates into 4% increase in MRP which is much lower than average food inflation.
It is worthwhile to note that in the last 2 years Amul has made only 4% increase per annum in prices of its fresh milk category. This price hike is being done due to rise in costs of energy, packaging, logistics, cattle feeding cost thus overall cost of operation and production of milk has increased, claimed the release.
Considering the rise in input costs, our member unions have also increased farmers’ price in the range of Rs 35 to Rs 40 per Kg fat which is more than 5% over previous year.
The release notes that Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and & milk products to the milk producers. The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production.