Giving a shot in the arm of cooperative major Amul, the Bombay High Court has refused to grant interim stay to HUL against Amul real Milk real ice cream ads.
Readers would recall a case has been filed in the Bombay High Court seeking withdrawal of the Amul ad from the public domain as soon as possible. The Kwality Walls a well known frozen dessert brand owned by Hindustan Unilever has petitioned the court in this connection.
Welcoming the judgment RS Sodhi, MD of GCMMF replied a whatsapp message “Pleased to inform that Hon High Court of Bombay refuses to grant interim stay to HUL against Amul real Milk real icecream ads. We can continue with our current icecream vs frozen dessert campaign”.
Indian Cooperative had earlier carried the story titled “Nobody can match co-op’s business ethics: Sodhi” which was read by lakhs of people from the cooperative sector as shown by Google.
Talking to Indian Cooperative on the issue of ongoing controversy over Amul advt, GCMMF Managing Director R S Sodhi had clarified that being a cooperative Amul follows a business ethics no private players can afford to.
Countering the charges GCMMF Managing Director R S Sodhi said the Amul advt doesn’t name any specific brand or company; it only seeks to make consumers aware of differences between milk-based ice creams and vegetable oil-based frozen desserts. The latter Sodhi said are being sold in the name of milk based ice creams.
Assailing them for their unethical calculations, GCMMF MD said these companies use vegetable fat or oil costing Rs 60-70 per kg as a key ingredient for frozen desserts while dairy fat used for ice cream costs Rs. 400 per kg. The difference in prices speaks volumes, Sodhi pointed out.
By using low cost ingredients, these companies are misleading the consumers who are looking for real ice creams, Sodhi charged.
