The Tribal Cooperative Marketing Development Federation of India (TRIFED) is connecting over 3.05 lakh tribal artisan families directly to markets across the country through its retail marketing and livelihood development initiatives.
The initiative aims to promote sustainable livelihoods by providing tribal artisans with wider market access for their traditional handicrafts, handlooms and forest-based products.
Through its retail network, TRIFED is creating opportunities for tribal producers to showcase and sell authentic indigenous products to consumers nationwide.
The Ministry of Cooperation highlighted the initiative as part of its broader efforts to empower tribal communities and strengthen livelihood opportunities through market linkages.
Consumers can explore and purchase tribal products through TRIFED outlets and its online platform, tribesindia.com.
