The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the brand name of Amul, has decided to revise the milk prices by Rs 2 per litre being sold in Ahmedabad and Saurashtra markets of Gujarat, Delhi NCR, West Bengal, Mumbai and Maharashtra from 15th December 2019. In Ahmedabad the price of Amul Gold will be Rs. 28 per 500 ml, and Amul Taaza will be Rs. 22 per 500 ml. However, there will be no change in price of Amul Shakti which continues to be available at Rs. 25 per 500ml, reads a release mailed by GCMMF.
It is worthwhile to note that in the last 3 years Amul has made only two price revision for pouch milk which is only Rs.4 per litre and less than 3% per annum increase in MRP. The price increase in milk is much lower than average food inflation. This year the price of cattle feed has increased by more than 35%. Considering increase in cattle feed and other input costs, our member unions have increased milk procurement price in the range of Rs. 100 to Rs. 110 per Kg fat which is more than 15% increase than last year for the 36 lacs milk producers of Gujarat.
Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and & milk products to the milk producers. This increase in milk prices by Rs. 2 per litre has been done with an aim to sustain remunerative milk price to our milk producers and to encourage them for higher milk production.