A senior delegation from the National Cooperative Development Corporation (NCDC), led by Rohit Gupta, Deputy Managing Director, and Dr. Manoj Kumar, Director General of LINAC, visited the National Cooperative Dairy Federation of India (NCDFI) to review its digital marketing initiatives and explore opportunities for wider cooperative sector integration.
During the visit, NCDFI presented its eMarket platform, a technology-driven marketplace designed to facilitate transparent and efficient trade in the dairy and allied sectors. Officials were briefed on the platform’s key features, including digital procurement, structured bidding mechanisms, enhanced buyer-seller participation, improved price discovery, and streamlined trade processes.
The discussions focused on the potential for replicating and expanding the eMarket model across other cooperative institutions and Farmer Producer Organisations (FPOs).
Participants explored how digital trade linkages could help producers access broader markets, improve transparency, and secure better returns for their products.
The visit underscored the shared commitment of NCDC and NCDFI to strengthening cooperative marketing systems, promoting digital innovation, and creating a more efficient, inclusive, and farmer-centric cooperative ecosystem across the country.
