National Cooperative Consumers’ Federation of India has launched Bharat Rice at an affordable price of Rs 35 per kilogram, aiming to provide quality rice to consumers at reasonable rates.
Through a social media post, NCCF highlighted that Bharat Rice offers a combination of low cost and good quality, making it a reliable and budget-friendly option for households. The federation has urged consumers to visit nearby NCCF mobile vans to purchase the rice.
The initiative is part of ongoing efforts to ensure availability of essential food items at controlled prices and provide relief to consumers amid rising household expenses. NCCF’s mobile van network is helping expand access to affordable food products across different regions while promoting cooperative-led consumer welfare initiatives.