NAFED-supported Farmer Producer Organisation (FPO) Shehjar Fed Honey Producer Company Limited is showcasing its range of farm-based products at the Surajkund Mela 2026, highlighting the growing strength of farmer collectives in value-added agriculture.
The FPO’s stall features pure honey, premium saffron and a wide assortment of dry fruits, drawing attention from visitors for their quality and authenticity. The participation reflects NAFED’s continued efforts to promote farmer-led enterprises by facilitating market access and encouraging branding of high-quality agricultural produce.
Officials said platforms such as Surajkund Mela provide FPOs with valuable exposure to diverse consumer segments, enabling farmers to connect directly with buyers and understand market preferences. Such interactions help improve price realisation and reduce dependence on intermediaries.
NAFED’s support to FPOs like Shehjar Fed Honey Producer Company Limited is aimed at strengthening collective entrepreneurship, enhancing income opportunities and ensuring sustainable livelihoods for farmers. The initiative also aligns with broader goals of empowering farmers, promoting agribusiness at the grassroots level and encouraging sustainable and inclusive agricultural growth across the country.
