Amul MD R.S.Sodhi told Economic times that a powerful advertising campaign had helped the dairy cooperative outwit its rivals in sales.
According to Sodhi, advertising is a form of communication with the consumers. A source quoting data says Amul’s advertising volume witnessed a tremendous spike in the months of April and May
Amul claims it has disbursed 11,000 crore to the farmers during the extended lockdown. Amul’s procurement rose by 17%, and sale of milk had a 30-40% increase.