Amul, the flagship brand of Gujarat Cooperative Milk Marketing Federation (GCMMF), is eyeing turnover of Rs. 50,000 crore by 2020 core due to rising demand for milk and other items. The dairy cooperative’s turnover increased 11 percent to Rs. 23,005 crore in the financial year 2015-16.
Amul’s turnover has risen nearly threefold in the last three years. The “Taste of India” company took into consideration the continuous rise of demand for its products before estimating the 20 percent growth in turnover over the next four years, Press Trust of India reports.
“So now, we have set a target of Rs. 50,000 crore turnover by 2020 on the track of the expected growth in sale of both value added products and milk,” RS Sodhi, managing director of GCMMF, was quoted as saying by the agency.
“Value-added products’ sale has been showing tremendous growth. The sale of beverage products like Amul Kool, fermented products like curd and butter milk has risen sharply. So all these are pushing our growth rate,” Sodhi further added, PTI reports.
The brand Amul, which is the largest milk producer in the world, started operations in 1965 in a small town called Anand in Gujarat (its current headquarters). The brand Amul produces milk, cheese, bread spread, butter, ice-cream, paneer and chocolates, among various other things. GCMMF has about 40 processing plants in Gujarat and is associated with about 36 lakh farmers, according to its website.
