Government-backed ONDC marketplace DigiHaat has launched the nationwide ‘Sahkar Se Samriddhi’ campaign to promote cooperative products through digital commerce from June 29 to July 6, marking five years of the Ministry of Cooperation.
A dedicated ‘Sahkar Se Samriddhi Store’ will showcase products from cooperative societies, Farmer Producer Organisations (FPOs), Self-Help Groups (SHGs) and artisan collectives on a single platform. The initiative aims to expand market access for India’s 8.5 lakh cooperatives with nearly 29 crore members.
Bharat Organics has joined as the flagship partner, while the campaign will feature groceries, organic foods, handicrafts, handlooms, personal care products and household essentials, alongside awareness and storytelling programmes.
