Live mint reports India’s popular dairy brand Amul, goes into the packaged food juices segment by launching ‘Tru’ in collaboration with Almond Branding for end to end brand building, packaging design and communication design.
Under the brand Tru’, Amul, sells fruit juices in flavors such as Mango, Orange, Apple and Lychee.
Sources familiar with the market say Amul’s entry will be beneficial for customers as the development is bound to raise the level of competition.