India mourned the passing of iconic ad man Piyush Pandey, who died on Friday at 70. Revered for blending humour, emotion, and Indian ethos in unforgettable campaigns, Pandey’s influence transcended advertising.
Soon after the news broke, Amul honoured him with a poignant Instagram tribute titled “Inka sur sabse mila.” The artwork showed Pandey with his trademark moustache, pen in hand-an ode to his creative spirit.
The post drew emotional reactions, with users hailing him as “India’s greatest ad-man” and the “captain behind the captions.”
