R S Sodhi MD of the country’s leading milk cooperative, GCMMF has said his organization will spend Rs.550 crore on spiking its processed cheese production capacity in the next couple of years.
To achieve this goal, a new plant will be started in Palanpur and the plant in Anand will undergo expansion.
According to Sodhi, apart from boosting its cheese production capacity, the GCMMF is also introducing a garlic variant of its Amul butter. The new product will be launched soon.
The garlic butter will cost more than the regular product, but its packaging and branding will not be different from that of Amul’s marquee brand.
Amul claims the lion’s share of the Rs.2,000 crore butter market in the country, said Sodhi while talking to Indian Cooperative.
Experts say with the advent of nuclear families and a gargantuan hunger for instant food growing in India, the GCMMF will find itself in embarrassment of riches kind of a situation as far as the market for its added milk products is concerned.
The GCMMF’s readiness to embrace the cutting edge technology has only added to its competitive ability, underscore experts.
