Dairy major Amul has once again captured the zeitgeist with its latest topical, referencing the buzz around a major blockbuster sequel release. The creative, shared on social media, playfully highlights the excitement surrounding big-ticket film franchises returning to the big screen.
The topical is widely seen as a nod to the release of Dhurandhar: The Revenge, the sequel to the 2025 hit, which hit theatres on March 19 and has generated massive box office traction and audience interest.
Known for blending current affairs with humour, Amul’s topical also ties into festive sentiments, subtly promoting its dairy products while engaging audiences with pop culture trends.
The brand continues its legacy of topical advertising, keeping pace with national conversations.