India’s largest dairy cooperative, Gujarat Cooperative Milk Marketing Federation (GCMMF), the marketer of the Amul brand, has announced a sweeping reduction in retail prices across its product portfolio, passing on the benefits of the recent Goods and Services Tax (GST) cut directly to consumers.
The new price list, covering more than 700 product packs, will come into effect from tomorrow (September 22, 2025).
The revised prices span across Amul’s vast range of dairy and food products, including butter, ghee, UHT milk, ice creams, paneer, cheese, chocolates, bakery items, frozen potato snacks, condensed milk, malt-based beverages, spreads and more.
By making its products more affordable, the cooperative aims to boost demand in both essential and indulgence categories where per capita consumption in India remains lower than global standards.
Among the notable reductions, Amul butter in the 100-gram pack will now be available at Rs 58 instead of Rs 62, while the price of ghee has been reduced by Rs 40, bringing it down to Rs 610 per litre. Amul processed cheese block of one kilogram will cost Rs 545, compared to Rs 575 earlier. Similarly, frozen paneer in the 200-gram pack will be priced at Rs 95, as against the current Rs 99.
GCMMF stated that the decision reflects its long-standing commitment to consumer interest and cooperative values. The federation, owned by 36 lakh farmers, expects that lower retail prices will encourage wider adoption of packaged dairy products, particularly in urban and semi-urban markets. The increased demand is projected to enhance overall turnover, ensuring higher returns to the farmers who form the backbone of the cooperative.
The timing of the move is also significant as it comes just ahead of the festive season, when consumption of dairy-based products such as sweets, chocolates and bakery items typically rises. Industry watchers believe the step could give a strong push to sales volumes and provide momentum to India’s already growing dairy sector.
Interestingly, Amul’s announcement follows a similar decision by Mother Dairy, which also declared price cuts effective from September 22. With both major players reducing prices simultaneously, consumers are set to benefit from greater savings, while the dairy market is expected to experience a surge in demand.
GCMMF expressed confidence that the initiative will further strengthen its bond with millions of households that have trusted the Amul brand for decades.
