Punjab’s leading farmers’ cooperative Markfed, has gone partners with virtual retailer Amazon in marketing its delicacies including the most talked about dish sarson da saag and dal makhni, reports Hindustan Times.
Orders for the Punjabi dishes are pouring in from even from Mumbai, Patna and Gurgaon. The products on offer include rajmah, matar-paneer, chana and palak paneer, besides other seasonal dishes.
Markfed has been a significant exporter of ready-to-eat and other edible items to the US, UK, Canada, Australia, New Zealand, and European countries, besides Philippines and the Gulf. Sources say banding together with Amazon will get it vast markets beyond Punjab. Its milk brand Verka is well known but has of late been facing competition from the Gujarat-headquartered cooperative Amul.
Punjabis and Punjabi food lovers are found not only in different parts of India but all over the world. Markfed did a business of about Rs 20 crore in the last fiscal tallying a turnover of Rs 11 crore in India and Rs 9 crore in foreign countries
