Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells Amul brand of milk products ranked 15th among the top dairy organisations in the world in the International Farm Comparison Network (IFCN) – a global dairy knowledge organisation.
Amul has been emerged as the fastest growing dairy organisation as it jumped from the rank of 20 in 2012 to the current slot of 15th in terms of milk procurement and turnover per kg milk.
The milk cooperatives federation expects the average milk procurement to remain around 155 lakh liters per day (LLPD) for the year 2014-15. “Milk procurement will increase by 15 per cent this year against last year. This is because of better pricing given to the farmers,” R S Sodhi, Managing Director, GCMMF told BusinessLine.
Sodhi attributed the growth in milk procurement to 33 lakh farmers, who are associated with GCMMF.
The federation, which reported annual turnover of Rs. 18,150 crore for 2013-14, eyes to touch Rs. 22,000 crore turnover this fiscal, showing a growth of about 21 per cent.
“The growth is in line with our four-year average growth. Last year was exceptional with higher sales including exports at Rs. 530 crore. This year exports will be lower than last year,” added Singh.
Among the other top-ranked dairy organisations in the IFCN list included multi-national majors like Dairy Farmers of America – USA, Fonterra Cooperative Group – New Zealand, Nestle – Switzerland, Danone – France among others.
In spite of India being largest producer of milk in the world, its largest dairy brand, Amul figures much lower in the IFCN list as compared to other international players. “This is mainly because of Amul being primarily present in India and its operations mainly focused in Gujarat,” Sodhi said.
Courtesy-Business Line
