Amul India has joined the celebrations surrounding the box-office success of Nitesh Tiwari’s Ramayana with its latest witty topical advertisement. Staying true to its tradition of turning popular events into memorable creatives, the dairy major has coined the amusing phrase ‘Motion Epicture’, a playful twist on the familiar term ‘motion picture’.
The creative blends the cinematic grandeur of the epic with Amul’s trademark humour and distinctive illustration style. Shared on the brand’s official Instagram handle, the advertisement has added a touch of wit to the growing excitement around the film.
Amul, known for its timely topical campaigns spanning cinema, politics, sports and social events, has once again demonstrated its ability to connect with popular culture through clever wordplay.
