Amul has launched a new High Protein Cubes snack, offering 25 grams of protein and 150 calories in a 38-gram single-serve pack. Priced at Rs 80, the product is available through the Amul Shop app and website.
The product, claimed to contain 65% protein, comes in a box of five individual packs, each accompanied by a seasoning sachet. It is available in five flavours: Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs and Tomato.
The crunchy cubes can be consumed as a snack or added to gravies, soups and bhel to enhance their protein content and taste.
The launch further expands Amul’s high-protein portfolio, which already includes paneer, dahi, lassi, buttermilk, milkshakes and whey protein, reflecting the cooperative’s growing focus on the health and nutrition segment.
