IFFCO may elbow others out from business: Sunil

If Biscomaun Chairman Sunil Singh is to be believed, fertilizer companies would have to fold their tents in days to come due to IFFCO’s marketing strategies. “They will come and deposit keys of their business with the IFFCO headquarters saying they cannot compete” said Sunil known for his bold statements.

Biscomaun Chairman said the game changer is going to be the Rs 2500 limit credit card IFFCO has launched recently. They are distributing it to 2 lakh farmers. As its growth picks up farmers would buy fertilizer from IFFCO and IFFCO alone. The card has such attraction that it is capable of entrapping its users forever, underlined Singh.

Rs 2500 is peanuts a farmer would like to repay and would not wait for a Modi or Yogi to waive off but simultaneously it is large enough to cover small farmer’s urgent agricultural needs, Sunil explained.

Few realize how smart the move is but I pointed this out to IFFCO MD Dr U S Awasthi who smiled, Biscomaun Chairman confessed.

It bears recall that promoting digital drive in rural areas as well as helping the farmers IFFCO signed an MoU with the Bank of Baroda at the former’s headquarters in Delhi in February. The MOU was signed by Mr.Yogendra Kumar, General Manager(Marketing), IFFCO and Mr. G.B Panda, General Manager(Govt relationships), Bank of Baroda.

It is aimed at offering finance facility at competitive interest rates for the farmers who wish to buy the products of IFFCO and its subsidiaries.

The Bank of Baroda will open adhaar enabled accounts of farmers and has agreed to issue co-branded debit cards to the specified farmers with Overdraft facility of Rs 2500/- per card through which farmer can purchase IFFCO and its subsidiary agri-inputs exclusively from specified retail points on credit period of one month. Initially the co-branded cards will be given to the farmers in Uttar Pradesh, Bihar, Rajasthan and Madhya Pradesh.

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Comments ( 16 )

  1. umesh kumar kushwaha

    डाॅ0 सुनील कुमार सिंह जी, सहकारिता जगत के मसीहा को सबसे पहले मैं और पुरे बिहार प्रांत के किसानों के तरफ से धन्यवाद देना चाहता हूॅ कि जो अभी बिस्कोमान के तरफ से पुरे बिहार को उचित मूल्य पे बिहार के किसानों को उर्वरक मुहैया करा रहे है।

  2. Ramsagar singh

    सत्य बातो को बेबाक(निर्भिक) रूप से रखने में मशहूर सहकारिता नेता डाॅ0 सुनील कुमार सिंह जी को बहुत-बहुत साधुवाद।

  3. Rupesh Kumar, Munger

    ’’301 का मतलब 301 नारा’’ देने वाले बिस्कोमान के माननीय अध्यक्ष, डाॅ0 सुनील कुमार सिंह जी को बहुत-बहुत धन्यवाद। हम किसान भाईयों का यही कामना है कि इसी तरफ इफको के साथ हाथ मिलाकर चलते रहे और बिहार के किसानों को कालाबाजारों से मुक्त रखें।

  4. Raju Kumar

    Sir jee many many thanks

  5. Anil Kumar

    बिहार, सहकारिता जगत में हर रणनीति में आगे है यह आपका देन है, उचित मुल्य पर किसानों को उर्वरक मुहैया कराने के लिए बिस्कोमान के माननीय अध्यक्ष को हार्दिक बधाई।

  6. Sanil Kumar Sheikhpura

    बिहार सहकारिता आपसे से चलायमान है। निर्भिक होकर डटे रहे बिहार किसान आपके साथ है। बहुत-बहुत हार्दिक बधाई।

  7. Rajesh Kumar Gulabbag

    सहकारी नेता डाॅ0 सुनील जिन्दाबाद।

  8. Anil kumar Ambastha

    Cooperative key of DR SUNIL KR SINGH. MANY MANY THANKS

  9. Ram prasad

    iffco is providing its services to farmers in real sense considering their real hurdles in terms of financial constraints. Hats off to iffco for such an innovative thought

  10. Saurav

    Credit facility in terms of credit for rupees 2500/- is going to rock the marketing of Agro products of iffco. A visionary thought with innovative approach

  11. Gurucharan

    Farmers are now looking towards iffco as a ray of hope to fulfil their needs with the support of iffco. It shall leave an unforgettable experience in the minds of farmers about the image of iffco

  12. संतोष कुमार चौधरी

    इफको के द्वारा उठाया गया यह कदम मील का पत्थर साबित होगा तथा पुरे भारतवर्ष के किसानो के लिए लाभदायक साबित होगा । इसके लिए अवस्थी जी तथा डॉ सुनील सिंह जी को बहुत बहुत हार्दिक बधाई ।

  13. Avinash Vatsayan

    सहकारिता जगत को बहुत दिनों से एक बेबाक,निर्भीक,किसानों का सच्चा साथी एवं अपनी बातों बे अड़िग रहने वाले एक साथी की ज़रूरत थी,जो डॉ.सुनील सिंह के रूप में हमें मिलें हैं।
    आप को साधुवाद👍

  14. Neelu Vatsayan

    Dr.Sunil Singh ji has well said that game changer is going to be the Rs 2500 limit credit card from IFFCO & really very few has realized how smart the move is.
    Keep it up Dr. Sunil Singh ji,we all the small farmers of Bihar are feeling proud in your vision,commitment and leadership.
    👍💐

  15. राजन मिश्र

    301 का मतलब 301 नारा’’ देने वाले बिस्कोमान के माननीय अध्यक्ष, डाॅ0 सुनील कुमार सिंह जी को कोटि कोटि धन्यवाद।
    हम किसानों की तरफ से आप को सलाम

  16. Prashant Kumar

    Mr.Sunil Singh biscouman chairman his works strategies about farmers is appreciable.

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