Amul gives MNCs a run for their money: Sodhi

GCMMF managing director R.S. Sodhi recently said in Kolkata Amul outshines all other brands including MNCs in the consumer goods segment. Entangled legally with HuL over an advt, Sodhi is confident in particular of outsmarting Hindustan Lever sooner than later.

Sodhi, who announced in Kolkata the official sponsorship of the New Zealand cricket team, said Amul, a brand owned by GCMMF, is sold by 18,000 village cooperative societies outside the formal distribution channel in Gujarat.

The logo of brand Amul will appear on the sleeves Blackcaps playing jerseys through the tournament.

”The sales turnover of Amul is over Rs 38,000 crore, including the GCMMF revenue of Rs 27,000 crore, which is the highest in the FMCG segment,” the MD told reporters.

Amul is likely to expand its chocolate production capacity by five times involving a cost of Rs150 crore, he said. GCMMF is also coming up with five new integrated plants in Gujarat, Mumbai, Pune and West Bengal, Sodhi said adding that the annual capital expenditure was Rs 800 crore.

Sodhi said there were plans to enter the markets of Tamil Nadu and Kerala. Setting a target of Rs 50,000 crore sales by 2021, Sodhi said that milk production would be increased by 14 per cent yearly with a price increase of six to seven per cent.

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