In an interview given to CNBC-Awaaz during the 72nd Foundation Day of Amul Managing Director R S Sodhi rolled out its plan to take the organization to newer heights in the next five years.
Highlighting the targets, Sodhi informed that last year Amul procured 230 lakh litres per day milk but in the span of next five years we are planning to enhance our milk procurement to 320 lakh liters per day.
“Our milk procurement registered 9 percent growth in the last 10 years and we will continue it in the coming years. Besides, Amul is investing in making sweets like Pedha, Barfi and other items”. Sodhi said in the TV Interview.
We have seen that day by day consumers are losing faith in dairy products but people have still trust in the Amul Brand. We are even getting good response from the consumers.
He said, we are having direct presence at more than 10 lakh outlets but we are planning to reach 20 lakh outlets. Amul is also focusing on butter-based bakery products and we have launched butter cookies that have received good responses from the customers.
“Meanwhile, we are setting up four factories at different locations for making butter-based bakery products, he added. GCMMF will sell pasteurized milk derivatives in tiny packs in rural areas which will synchronize with it rolling out new products across urban areas in the country”, Sodhi underlined.
It bears recall that GCMMF’s annual turnover has grown to around Rs 33,000 crore in the financial year ending March, 2019 but the cooperative aims to raise it to 1 lakh crore in the next few years.
Readers may be aware that GCMMF’ owns the Amul brand that sells products like butter, ghee, yoghurt, buttermilk, lassi, flavoured milk and chocolates. Sodhi says he himself is a strong proponent of the idea of a continuous business diversification.