According to a recent report from Market Force, customers said they liked the inviting atmosphere of stores, the variety of natural and organic products and the fact that it offered nutrition or health information.
Shoppers’ appreciation of green policies and concern with sustainability, ensured Co-op stores were the second highest supermarket in this polling. the Co-op being the second most preferred supermarket in terms of green policies.
The report showed that convenient location and low prices were the top reasons why consumers visited certain supermarkets. The Co-op was ranked number one for the most convenient location. However, more than half of respondents said they were willing to travel further than their closest supermarket to do their shopping.
When it comes to low prices and the variety of merchandise and selections, customers tend to shop at other supermarkets than the Co-op. The respondents perceived Aldi, Iceland, Lidl, Asda and Farmfoods as the supermarkets with the lowest prices.
Overall the Co-op obtained a 7.6 score out of 10 for customer satisfaction, while Waitrose (8.7) and Iceland (8.4) customers were the most satisfied.
-ICA News Hub
