Co-operative Legal Services has launched its first advertising campaign. It depicts customers as children, overwhelmed by legal jargon. A voiceover says: “We know how legal matters can make you feel…”
The campaign has been designed to highlight the company’s sensitive approach, and its commitment to free advice, fixed fees and plain English.
The television advert was created by the Leo Burnett agency, which boasts clients including Coca Cola, McDonalds and Wrigleys. Its director Jamie Rafn, a former barrister, worked on a series of short films before making commercials for brands such as T-Mobile, Volvo and Johnnie Walker.
Courtesy: ICA Coop News