Agri co-op giant Nafed continues to grab headlines by launching new products every other day. On Thursday it launched three “One District One Product” (ODOP) brands under the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme in New Delhi.
Those present on the occasion included Pashupati Kumar Paras, Union Minister of Food Processing Industries, Prahlad Singh Patel, MoS, Mrs. Anita Praveen, Secretary and Senior Officials from the Ministry and NAFED. It bears recalling that Nafed had earlier signed an MoU with the Ministry of Food Processing Industries to boost cottage industries through cooperatives.
The MoU with the Ministry of Food Processing Industries aims at developing 10 brands of selected 20 ODOPs under the branding and marketing component of the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme.
According to NAFED, for the benefit of consumers, all the products come in unique and attractive packaging that keeps moisture and sunlight at bay, thus ensuring a longer shelf life of the product and keeping it fresh.
In total 10 ODOP brands and 14 products have been launched under the MoU between NAFED and the Ministry of Food Processing Industries under the scheme so far. Each product has been developed based on the extensive knowledge and legacy of the marketing expertise of NAFED.
Out of these, 7 ODOP Brands and 9 Products have been successfully launched in collaboration with NAFED. Some of them are Makhana King from Darbhanga and Muzaffarpur from Bihar, Dilli Bakes from Delhi and Amrit Phal from Gurgaon.
Madhumantra from Saharanpur, UP, Somdana Millet Flour) from Thane and Kashmiri Mantra from Kulgam, J&K are also said to be prized brands.
The Brand Madhurmithas has introduced Jaggery Powder and has been exclusively developed under the ODOP concept for the district Muzaffarnagar, Uttar Pradesh.
Brand Anaras has been developed under the ODOP concept for dried spicy pineapple from the district Ri Bhoi, Meghalaya. The product has been made from handpicked pineapples, naturally sun dried and flavored with a secret spice mix to give it an irresistible unique taste.
Brand Pind Se for Mango Pickle brings you the authentic taste of Ghar ka bana aam ka achaar. This delightful pickle is prepared from the choicest mangoes, premium quality ingredients, and a traditional recipe.