No advertisement protagonist has perhaps been as popular as the Amul girl. And the girl has turned 50 but her ageless charm has remained intact.
On the occasion of her birthday the advertising world is ready to greet her with standing ovation. She has after all not only helped sell cooperative milk but also established advertising as a creative way of expression.
She never fails to sell milk no matter how difficult be the situation. She reminds Modi of achche dinner in place of achche din, wishes pink on the birthday of Amitabh Bachchan and PAKS A PUNCH to Pakistan during surgical strike.
Her creativities have touched every Indian in the last 5 0 years with her punch line and doggedness to sell Amul come what may. She celebrated the Olympic silver win with shuttly butterly and delicious!
It was in 1966 that the Amul campaign was started by Sylvester daCunha. It not only has taken India by storm but also become a parallel timeline of India’s history, with strokes of butter on the canvas of bread, writes HT quite aptly.
When Modi’s monogrammed suit was being auctioned, she interjected no less intelligently “And the highest court is…”.
Sylvester daCunha’s son Rahul has kept the pace and made the girl speak her mind as in the past. If anything she has become more intelligent over the years as she packs a long story in the shortest format possible.