At the end of his arduous journey, IFFCO MD Dr U S Awasthi has thanked his team members for standing by him through the period of traveling across the country. The journey took him to extremes of weather and terrain but his team members would never fail to turn up the next morning for the onward journey.
Thanking them profusely he posted their photographs and tweeted “My specialised team who accompanied me in this journey. @iffcoyogendra @iamharshendra @mayanksiparihar @girish7jan #RajKumar #Jagjeet #Suraj.”
Talking to this correspondent Awasthi said” it was an exhilarating experience of seeing India in all its colors. The smell of soil and their color vary from states to states; the people and their culture are so different and yet so same! A thread of unity runs through them almost magically which one can feel from a distance”, Awasthi said trying to capture the feelings he had during his Farmers’ Connect campaign.
IFFCO MD Awasthi said creating a digital platform for four crore members is his life’s mission. And we do not aim to connect only with the IFFCO societies but the platform is open for everyone , he said explaining the purpose of his campaign.
“I know it costs and costs heavy but spending money on a good cause like this would be worthwhile”, he underlined. Readers would note the proposed platform would connect a buyer of Tamil Nadu to a seller of Madhubani paintings in Bihar as the auto-translation of regional languages is being proposed in this ambitious project.
“Cooperative has lagged so far when it comes to adopting latest 
technologies and this partly explains why we are rated low; IFFCO adopted the technology 25 years ago and we are here! Leave aside the turnover IFFCO has assets of more than 50 thousand crore as its offices across the county have gone paperless” MD underlined.
Exhorting farmers to give their mobile numbers so that they get connected to digital platform he said from Arunachal Pradesh to Kutch and from Kashmir to Kanyakumari IFFCO is calling upon farmers to sign up for this platform. “Mobile number is your digital identity and Aadhar card your father’s name, Awasthi tried to make himself understood in simple terms before the farmers across states.
“Happy that I have completed a year long journey of meeting farmers & cooperators to celebrate 50 years of IFFCO across nation in 125 locations”, he said. MD finished off his grand journey last week in the city of Baba Vishwanath-Varanasi.
IFFCO will have the grand finale event on 3 November 2017 in Kalol, Gujarat which will climax its Golden Jubilee celebrations. Incidentally, the world renowned fertilizer cooperative was born at Kalol.
